01↗
Paid acquisition
Search, social, and programmatic — always on.
Performance
Scroll
Marketing,
Capabilities
Four disciplines.
Four disciplines.
One system.
Operated as one engine.
02↗
Lifecycle & retention
Email, SMS, and in-product journeys.
Retention03↗
Brand & content
Editorial, video, and paid creative.
Brand04↗
Analytics & attribution
Pipelines, dashboards, and attribution.
Measurement
Process
Brief to engine,
Brief to engine,
in four phases.
30 days to first ship. 90 to compound.
01 · Week 1–2
Diagnose
Ingest the stack. Surface the leaks.
Discovery02 · Week 3–4
Architect
Channel mix and cadence, designed.
Design03 · Week 5–12
Ship
Ship weekly across every channel.
Build04 · Ongoing
Operate
We run it. You get receipts.
Operate
Team
Operators,
Operators,
not account managers.
The people you meet ship the work.
The system we wished we could hire.
24
Engagements
3.2×
Avg ROAS lift
38%
Lifecycle revenue
Nick FanninFounder · Strategy
Connor MorrisonFounder · Design
Sasha ReyesLifecycle
Signal
Receipts,
Receipts,
not awards.
From the teams we work with.
Replaced three agencies. CAC down 34% in a quarter.
Head of GrowthSeries B · Fintech
Their lifecycle engine drives 38% of revenue.
VP MarketingDTC · Skincare
Limited engagements · Q3 2026
Stop running the marketing.
Stop running the marketing.
Start running the company.
30 minutes. No slides. A real plan for your growth engine.
Prefer email? hello@novaandnectar.com