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Marketing, built to run without you.

You did not start a company to write captions at 11pm. We build the system that catches every lead, follows up on its own, and tells you plainly what it earned — then we run it.

Most marketing does not fail. It leaks.

The ads work. The posts go out. Then a lead fills in a form on Friday evening and nobody calls them until Tuesday. Three places where the money quietly runs out:

The follow-up gap

Half of all leads go to whoever answers first. If your reply depends on someone being free, you are handing the other half to a competitor with an autoresponder.

Five tools, no wiring

Ads in one dashboard, forms in another, the CRM barely used and a spreadsheet holding it together. Nothing talks, so nobody can tell which half of the budget works.

It stops when you do

Marketing that only moves when the owner pushes it is not a channel, it is a chore. The week you get busy is the week the pipeline empties.

What we build

Six parts, assembled into one system. Most clients need four of them. We tell you which four before you pay for anything.

Lead capture

Every way someone can reach you, wired into one place. No more leads sitting in an inbox nobody checks or a form that silently stopped sending three months ago.

  • Landing pages built for one action
  • Forms routed straight into your CRM
  • Call tracking by source
  • Instant text and email confirmation
  • Missed-call-to-text so nothing drops
  • Weekly check that every path still works

You get One inbox where every lead lands, tagged with where it came from.

How the first 90 days go

A real sequence with real dates. You always know what is happening this week and what lands next.

  1. Step 1

    We map it

    Two hours with you, then we trace every path a lead can take today and mark exactly where they fall out.

    Week 1
  2. Step 2

    We build it

    Capture, sequences, tracking and pages assembled on the tools you already own. You review before anything goes live.

    Weeks 2–4
  3. Step 3

    We turn it on

    Ads go live, follow-up starts firing, leads start landing. We watch it daily and fix friction as it shows up.

    Weeks 5–8
  4. Step 4

    We run it

    Budget moves to what converts, creative refreshes monthly, and you get one honest report and one short call.

    Month 3 onward

Whether this is a fit

We would rather tell you no on a first call than take a retainer we cannot earn. Here is the honest split.

Worth a call if

  • You are doing $500k–$10M and growth has gone flat
  • Leads come in, but follow-up depends on someone remembering
  • You are the bottleneck and you know it
  • You can service more work than you currently get
  • You want to own the accounts and the data
  • You would rather see one number than a 40-slide deck

Probably not yet if

  • You want posts published and nothing measured
  • There is no budget for ads on top of the fee
  • Nobody can answer the phone when leads come in
  • You need results inside two weeks
  • The offer itself has not sold to anyone yet
  • You want to approve every caption personally

You work with the founders

No account manager relaying messages. The two people who plan the work are the two people who do it.

Nick Fannin Founder · Strategy

Maps the system, runs the ad budget, and writes the monthly read-out. He is the one who will tell you to stop spending on something.

Connor Morrison Founder · Design

Builds the pages, shoots the content, and makes sure the thing people land on looks like a company worth hiring.

Questions we get asked first

How long before we see results?

The system goes live at the end of the build, so follow-up and tracking start working immediately. Paid channels need a few weeks of real data before cost per booked call settles. We show you the trend every month rather than promising a number up front.

Do we have to replace our current tools?

Almost never. We build on the CRM, email platform and ad accounts you already pay for. If something genuinely cannot do the job we will say so and show you the cost difference before anything changes.

Who owns the accounts and the data?

You do. Every ad account, domain, automation and dashboard is created under your ownership and stays with you if we stop working together.

What does it cost?

Two line items: a one-time build, then a monthly fee to run it. Ad spend is separate and paid straight to the platforms. We scope your build on the first call and send a fixed price in writing, so you never get an hourly surprise.

Are we locked into a contract?

No. Month to month after the build, with 30 days notice. The system is yours either way.

What do you need from us?

About two hours in the first week for access and context, one 30-minute call each month, and someone who answers the phone when a lead comes in.

Let's see if it fits.

Thirty minutes. We look at how leads reach you now, where they fall out, and what it would take to close the gap. You leave with the map whether or not you hire us.

  • Send the form. We reply the same business day.
  • Thirty minutes on a call — no deck, no pitch.
  • You get the map and a fixed price. Then you decide.